ASKi Group developed from ASK GMBH, founded in 1953, as one of the first full-service, independent market research institutes in Germany. Initially it addressed the social and commercial issues of marketing and market analysis from the psychological view-point. It has evolved into a multi-national research company employing 150 professional interviewers, supervisors and animators, as well as over 2000 free-lance interviewers.
ASKi UK, as part of the group, benefits from the expertise and reputation already gained by ASKi, but retains an independence as a coordinator and provider of market research services and an own data processing division.

The Managing Directors of ASKi Group are Bernd Borgmann and Rosemarie Plette.

ASKi International Market Research, ASK Gesellschaft für Sozial-und Komsumforschung