Different research objectives demand different approaches. ASKI UK offers the full range of Qualitative and Quantitative market research instruments. These can be applied individually or as a combined method-mix. You can choose the resources you need, or we will gladly help you choose the best methods and suppliers for your needs, including:

• Face-to-face interviews
• Mail surveys
• Telephone interviews
• In-home/studio interviews
• B2B
• Web recruits/web-based research
• Hall/mall tests
• Ad-hoc and long-term studies
• CAPI/CATI interviews
• Taste and fragrance testing
• Focus groups
• Creative workshops
• In-depth interviews
• Ethnographic observation and recording, discreet or open
• Usage of the latest creative techniques

Fieldwork